The Audience Growth Challenge: Write, Share, Learn, Grow

The previous Fika Challenge was about consistency. Write four blog posts in thirty days and rediscover the habit of publishing. This new challenge focuses on something different. It is about learning how to reach readers, how to make your work travel, and how to grow a real audience around what you write. Starting today and running for one month From December 10, 2025, to January 9, 2026, , we launch the Audience Growth Challenge. Join the challenge here What changes this time There is no minimum number of posts. You can publish one or publish ten. What matters is that your posts are created and published during the challenge window. The goal is to grow your audience. This time the metric is simple: the number of new subscribers you attract through your writing and sharing during the month. To qualify as a finisher, participants must generate at least 25 new subscribers. Everyone who reaches that milestone will win a full year of Fika Premium. The winner will be the participant who generates the highest number of new subscribers during the challenge. Their prize will be a curated pack of books that inspired the spirit of this challenge: Purple Cow, Made to Stick, Contagious, Everybody Writes, and Writing Down the Bones Most writers publish in silence. Posts go out, a few views appear, and then the piece disappears into the long archive of the internet. This challenge is designed to break that cycle. Writing is only the beginning, audience building is the next step. This does not mean selling, it means storytelling, it means learning how to place your ideas in front of people who might care, it means understanding what turns a casual reader into someone who wants to follow your work. Nothing in this challenge dictates where or how you must share. You choose your channels. You choose your voice. The purpose is to experiment, learn and discover what works for you. What you will practice Throughout the month you will learn how to: Write with intention and a clear reader in mind. Shape posts that are memorable, surprising or useful. Use stories to create connection and trust. Make your work discoverable without feeling forced. Invite people to follow your journey. Observe how readers behave and adjust based on what you learn. The goal is not volume or perfection. It is understanding. To participate, create a free account here Rewards For everyone who reaches 25 new subscribers A full year of Fika Premium. For the winner A curated selection of books to help any writer think differently, write better and reach more readers: Everybody Writes by Ann Handley A practical manual for writing online with clarity and personality. Purple Cow by Seth Godin A call to create work that stands out in a crowded world. Made to Stick by Chip Heath and Dan Heath A guide to making ideas clear, memorable and easy to share. Contagious by Jonah Berger An explanation of why certain content spreads and how to increase your chances. Writing Down the Bones by Natalie Goldberg Short, powerful lessons that help writers free their voice, build confidence and write with clarity and presence. How to participate Create an account on Fika, it’s free. Publish your posts during the challenge window. Share them however you want. Engage with readers when they respond. Track your subscriber growth. At the end of the month, we will share the participants results: how many subscribers they gained, what they tried, what worked, and what they learned.