Grow your newsletter by sharing posts
Don't be afraid to toot your own horn. If you don't tell anyone you have a new post, how will they know it exists?
Sharing your writing is one of the most important ideas behind Fika. We believe everyone can be a writer and everyone has an audience waiting for them. The only problem is, in a world as big as ours, finding your audience isn’t always easy. You don’t have to be an influencer and you don’t have to go viral in order to see positive results from sharing your writing on social media. The only thing that matters here is consistency.
Consistency is a common theme in these Growth Guides on Fika, and for good reason. Being consistent with your actions is how they become habits, and making a habit of something is how you get better at it. These lead directly to what matters most to writers.
This guide serves as a general reminder that you need to put your work out there in order for people to find your publication. Posting on social media is like telling people “I’m here! Look at this!” This guide will also show you how to do that and give you a few tips on how to do it successfully.
Consistency leads to growing your blog
When you write regularly you naturally become better at writing. When you publish regularly, bit by bit people will discover your work and your audience will grow. When your audience has grown by a significant amount, you will be ready to set up monetization on Fika and offer your readers ways to support you through paid subscription tiers. And when you do that, before you know it your dreams of earning from writing have come true, all thanks to consistency. The secret to growth is showing up regularly. And the same goes for growing on social media.
Growth happens with the help of social media
If you have never tried growing on social media, you may have certain preconceptions about what it takes to build a successful social media strategy. Although a strategy helps, and creating a detailed social media content calendar can certainly be one approach to take, at Fika, we believe in a different approach, at least at the beginning.
How to grow your Fika publication with social media
Writing and publishing is only one part of growing your publication. The other big part comes after you have published an article. After you hit publish, you should immediately share your work with others. Besides sending it your subscribers as a newsletter, you have two options: sharing your article on social media and telling people you know about it. But what is the best way to share your new publication?
Before going all-in and building a social media calendar and building a paid ad strategy, focus on what you can do right now in order to grow.
Do you write consistently?
Do you publish regularly?
Do you share what you have published with your existing community?
These are the first steps you need to take. Now let’s take a look at concrete steps you can take to grow your blog through social media and what you can do beyond these basic steps.
Growing your newsletter across different social media platforms
When sharing your work as a writer on a variety of social media platforms, you have to take into consideration the type of audiences you can reach on each platform. The most common social media platforms may be obvious, but there are also a few new and niche platforms that you can share your work on that you may not know about. And who knows, maybe you will be surprised at the people you can reach on these networks!
Here are all of the platforms you can share your work on as a writer directly from Fika:
LinkedIn
X (formerly Twitter)
Facebook
Bluesky
Reddit
Pinterest
WhatsApp
Telegram
Email
You should choose your social media channels depending on the topics you write about and adapt your message to fit the requirements of the platform.
Of course, you can also share your posts directly by copying the link and pasting it wherever you want to share it.
Copying and pasting the link to your article is a great way to share your publication in other places that are not yet integrated with Fika, like TikTok or Instagram.
Sharing your article on Instagram
A good way to grow your following is to add your publication to your Instagram bio.
Another way to promote your blog is to talk about it on Instagram. You can create screenshots of your articles on your mobile device and share it to your Story with a link to your newest article.
More tips for promoting your newsletter on Instagram:
Bio Link: Use a Linktree or a dedicated landing page in your bio to direct followers to your sign-up form.
Clear CTA: Use your bio space to tell people why they should subscribe, not just that a newsletter exists.
Pin Posts: Create a post explaining your newsletter and pin it to the top of your feed.
Link Stickers: Add links to your story to directly promote new articles.
Highlights: Create a "Newsletter" highlight reel for your profile so new visitors can find past articles.
Behind-the-Scenes: Share your writing process or a "sneak peek" of the newsletter's topic.
Use hashtags: Hashtags help others find your content on social media platforms. A few good hashtags to use include: #fik, #newsletter, #blog, #writing.
Sharing your article on TikTok
Similarly to Instagram, you can also promote your publication on TikTok.
A few tips for newsletter promotion on TikTok:
Content Strategy: Create short videos that provide a little taste of your newsletter. Use a strong hook at the beginning to grab viewers’ attention and tell them how to find your newsletter.
Use TikTok's tools like filters and music to increase engagement. The green screen filter lets you share screenshots or screen recordings from your phone showing your newsletter directly.
CTA: Direct viewers to the "link in bio" in your video, caption, or using text on your video.
Engage with others: Using stitches to engage with popular content in your niche and collaborating with other creators helps expand your reach on TikTok.
Post consistently and use a mix of trending, niche-specific, and general hashtags.
Focus on bringing value in every post rather than just promoting your newsletter so that people want to follow you.
Sharing on social media using Fika’s built-in tools
When you use Fika, you can connect your social media accounts so sharing is made easy. It takes only two or three clicks, and your post is shared across all of your social media channels after you publish. Take a look below to see how.
Sharing from Fika is easy. First, connect your social media accounts and create your publication. Then, after you publish, you can go to the side bar to configure your social media post or do it directly from the screen you see after publishing your post.
If you want, you can change a few settings on your post:
The image your post is shared with
The layout/resolution of the image
The text/caption that your post is shared with
There is no secret recipe to growing your publication
Reaching the level of success you dream of takes a lot of hard work. There is no one-size-fits-all way to make it as a writer.
However, when you put the time in and publish your work consistently, you will see a slow but steady rise in the people who read your publication.
The most important thing is to make noise—share your work everywhere you can and provide value in everything you post. Be honest with your readers and connect with them.
Follow this strategy and watch as your newsletter list grows. Your subscribers are out there; they just need a way to find you. So put your work out and let people know you exist.
The next step: write something and publish it on Fika today. What are you waiting for?
