Fika Challenge #3: Post and share to win 2 books!

We are launching the third Fika Challenge, and we want you to win it. The rules are simple. The stakes are high. And Fika gives you every tool you need to come out as the winner; all you need is to know how to use them. Read on to learn the rules and receive a few handy tips that will already give you the winning advantage. Ready?

The rules are simple

To compete in the challenge, all you have to do is publish one new post on Fika and do anything you can to promote it. The post with the most interactions wins.

Write a post, publish it, send it as a newsletter, post it on social media, ask everyone you know to leave a comment—whatever you do, you have one goal: get the most interactions on your article.

The goal of the challenge

The goal of this challenge is to experiment with ways to get more interactions on your posts. Now that Fika allows readers to react to your article with emojis and leave comments, we want you to try out these tools and get inspired to build a community around your work.

Okay, but what’s the prize…?

The true reward for competing in this challenge is participation itself, and the lessons you learn along the way.

But don’t worry, we’ve picked two very special books to add a bit of incentive.

The winner receives both of these books as a prize.

Note: We can only ship within Europe and the UK.

Why you need to take this challenge

Every writer on Fika is building something: a newsletter, a blog, a creative space to share thoughts, a platform for connecting with other people. Besides giving you the chance to win a nice book, this challenge helps you think creatively about how to grow your publication on Fika. It gives you a reason to do the thing you've been putting off: getting your writing in front of more people.

Don’t be afraid to toot your own horn!

Most writers are brilliant at the craft and hesitant about promotion. The most talented people are often like that—they overthink the process and believe only the most perfect work deserves to be shared.

This challenge flips that. It gives you an excuse to show up, write something, publish it even if it isn’t perfect, be loud, and promote it unapologetically. This challenge exists for you to see what happens when you actually push content into the world.

Even if you don't win, you'll come out with a larger audience and more confidence in your skills at sharing and distributing your work.

So the real prize is growth. The book is just the cherry on top. 🍒

What should I write about?

There are no topic restrictions for this challenge. Write about what you know, what you love, what makes you furious, what keeps you up at night. The best-performing posts in any community tend to be the ones you care about, where the writer is genuinely lit up about the subject.

Still stuck? Here are a few ideas to get started writing:

• Your opinion on something: take a stance on something in your niche and defend it.

• A personal story: something real and specific from your life that readers can connect with.

• A practical guide: teach something useful that saves people time or money.

• A list or ranking: an article like "The 7 books that changed how I think about X" is irresistible to comment on.

• A question-driven post: build the piece around a provocative question your audience is already asking and invite them to give their own answer.

Whatever you choose to write about, write for humans first, not algorithms. Fika was built on that principle, and posts that feel alive and personal pull people in. This is what they will comment on, react to, and share. That is exactly what you want for this challenge.

How to promote your post

Now that you made it this far, here are a few tips on how to promote your post to get the winning advantage in this challenge. Remember these tips for your other posts and use them to promote your work and grow your list of subscribers.

1. Send it as a newsletter

Remember, Fika gives you two ways to share an article, giving it two lives. You can send your article as a newsletter to your subscribers, and it also lives on your page like a blog post.

For this challenge, try sending a link to your article by email or private message to people you know personally who are not subscribed to your Fika publication. Tell them what you wrote and ask them explicitly to interact with your post.

2. Post on LinkedIn

Write a standalone post that briefly discusses your article's main idea. End the post with a question for your connections. Include the Fika link in the first comment, because some sources say the algorithm deprioritizes posts that lead with external links.

3. Make a short video for TikTok and Instagram Reels

Although these platforms are mostly for video content, writers can still use them as a massive growth engine. Both platforms have a huge community of writers.

You do not need a ring light or a script. You only need to record 30-60 seconds of you talking about the idea behind your article. Talk about why you wrote it, what surprised you, and what you want people to think about after reading it. Authenticity draws attention on short video platforms like TikTok and Instagram.

Put the Fika link in your bio and mention it in the video at the beginning and end to direct viewers to it explicitly:

"Link in bio! Go read the full piece and tell me what you think."

The video doesn't need to summarize the entire article. It just needs to make people curious enough to click.

4. Share it on Reddit

Reddit is one of the most underrated distribution channels for writers because it is full of self-organized communities that already care about exactly what you write about. The key is to add genuine value—don't just post a link. Write a short, thoughtful post in the subreddit's style, share one key insight from your article, and include the link as a resource.

Some subreddits to consider, depending on your topic:

• r/writing

• r/productivity

• r/Entrepreneur

• r/psychology

• r/books

• r/selfimprovement

• r/newsletters

5. Spread the word on every platform

A general tip on promoting your content is that no matter the platform, you can find a way to share your work. Just adapt your messaging to the format acceptable on the platform at hand. Images work well with Pinterest, short messages on Twitter/X, and videos for TikTok, Instagram, and YouTube Shorts.

Now that we’ve covered the basics, let’s look at a few specific things you should keep in mind when promoting your content.

5. Reach out to people you know

Let’s face it, sometimes, our biggest fans are the ones who have known us all our lives. If all else fails, you have to go back to your roots and ask for help. Don’t be afraid to reach out to Mother, Grandmother, or your local librarian. I’m positive that your Primary school teacher would be very proud to see how far you’ve come as well.

The best way to reach out to people you know when asking for support is probably via WhatsApp or Telegram. Fika gives you tools to share on these platforms seamlessly as well.

The art of the call to action

Here is the truth about calls to action: most writers skip them because they feel awkward asking for something. Don't be most people.

• At the end of your post (and ideally in the middle too) be direct. Tell readers exactly what you want them to do. Something like:

"If this resonated with you, hit one of the emoji reactions below. It takes two seconds and it means the world to this little publication. If you have a thought, or a story of your own, drop it in the comments. And if you know someone who'd enjoy this, share it with them. That's how my work can reach other people."

Many readers genuinely want to show support but don't do it because nobody asked.

For this challenge specifically, you can mention the challenge in your CTA. Tell your readers they are part of something: "I'm participating in the Fika Challenge. The post with the most reactions and comments wins a book. Your emoji reaction counts. Help me win." People love being part of a story. Give them a role.

Ask clearly for specific actions, one at a time:

• Leave a comment: tell them exactly what to comment on ("What's your take on X?")

• Send an emoji reaction: remind them it's one click.

• Share the post: make it easy by telling them who to share it with ("Send this to someone who needs to hear it").

• Subscribe: for new readers who found your work through sharing (add this in the article itself).

A few extra moves that can help you win

• Email your article directly to five people. A personal message can do wonders. "Hey, I wrote something I think you'd find interesting" is more powerful than any mass email. Pick people who will actually read it and who might share it in their own circles.

• Cross-post the core idea to X/Twitter. Break your post into a thread, or post a single sharp sentence that captures the main argument, and link back to Fika. Threads that invite replies generate engagement fast.

• Tell people you're in a challenge. On Instagram Stories, in a WhatsApp group, at a dinner party. "I entered a writing challenge and I need reactions on my post to win. Help me out please." Real friends will show up for you when they know the stakes.

• Re-share your post after 48 hours. Most content has a second life if you give it one. Post a different angle, quote a comment you received, or share a reaction you didn't expect. Keep the momentum alive through the duration of the challenge.

Your post is already a win

Even before the reactions roll in, writing the post, sharpening it, and putting it out into the world accomplishes something. It is proof of work, a piece of content that keeps working for you by bringing in new subscribers, building your place here on Fika.

Fika was built for this: writers who want to publish, grow, and eventually earn from their work . The challenge is a shortcut to all three. It forces you to write something and teaches you to share it like you mean it.

So open a new draft. Write the post you've been thinking about. Then flood the Internet with it.

The writer with the most reactions and comments wins. Go get them.